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By Robyn Chuter
June 16.24
Have you ever wondered how people end up being the man-or-woman-in-the-street who appears in interviews on TV? Very often, a PR agency recruits these people and stage-manages the entire operation.
I don’t own a TV or read newspapers or magazines, but for my Australian readers who do, I would appreciate it if you could be on the look-out for a media piece featuring a pregnant woman in a discussion about RSV vaccination:
https://robynchuter.substack.com/p/pr-agency-hired-to-promote-rsv-vaccine
The Weber Shandwick Collective [TWSC]
Under the leadership of chief health officer Laura Schoen, its global healthcare business continued to dominate the industry and won the global Pfizer business – the largest, most talked-about global PR pitch of the year.
Its Public Health practice, led by chief public health officer Pam Jenkins, continued to deliver double-digit growth with clients including the Centers for Disease Control and Prevention and the World Health Organization. Its Corporate Affairs practice grew by double digits, with notable engagements including managing the biggest crisis of the year with Norfolk Southern and the second-biggest IPO of the year on behalf of Kenvue. [See J&J below]
It launched the Dyson brand in LATAM – gaining more followers per minute than any other campaign in the region. It wove Airbnb further into the cultural zeitgeist with the creation of a real-life Barbie Dreamhouse and Shrek’s Swamp in Scotland. It built the world’s first breathalyser toothbrush, to help curtail morning-after drunk driving, on behalf of Direct Line, one of the UK’s largest insurers. And it invited Holocaust survivors living in Brazil to intertwine their history with modern-day hate crime victims, sparking national conversations among young Brazilians for client UNESCO. As our judges summed up: “It’s been a hell of a year across the entire agency.” https://archive.md/Rdf3d#selection-651.0-651.672
Johnson and Johnson
NEW BRUNSWICK, N.J. September 28, 2022 — Johnson & Johnson (the “Company”) (NYSE: JNJ) today took another step forward in establishing two independent, market-leading companies with the announcement of Kenvue as the name for the planned New Consumer Health Company.
https://www.jnj.com/media-center/press-releases/johnson-johnson-announces-kenvue-as-the-name-for-planned-new-consumer-health-company
Diversity equity & inclusion [DEI]
Backed by the leading earned-first network, we’re built to make change. To lead in making bold moves that elicit action. https://webershandwick.com
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